I help brands create strategy and content to reach their audiences and drive results.

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I'm a freelance marketing communications professional, ready to help your company reach the right audience and drive them to action. My areas of specialization include content marketing, recruitment marketing and social media strategy.


Content Strategy & Creation

My content marketing services run the gamut from brainstorm and ideation, to strategy creation and execution, to measurement and impact tracking.

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Recruitment Marketing

If you're growing and having a hard time finding the right talent for your team, my recruitment marketing services can help you attract qualified candidates.

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Social Media Strategy

Marketing your organization on social media is effective - but also very time consuming. I can shape strategies and create social content to meet a wide-range of goals.

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Who I work with...

My client list includes companies of different sizes from startup to enterprise, mostly in the tech space.


When I worked with Kaitlyn, I was immediately impressed with her ability to rapidly comprehend the nature of our business and become a subject expert on our branding. 

— Olaf Naese, University of Waterloo



I'm based in Kitchener, Canada (near Toronto), but am a frequent traveler and am happy to meet my clients in person whenever possible.